Why now
The moment is now.
Three forces just converged to make a body-aware style concierge possible: phones that can read your proportions, inventory scattered across every channel, and language models that finally turn taste into a query.
the moment
Three converging shifts
What changed, all at once.
Your phone can read your body
LiDAR and ARKit body tracking have matured. Proportions can be captured privately, on-device: no studio, no tape measure, no images leaving the phone.
Inventory is everywhere and searchable by no one
New, secondhand, local boutiques, and online have exploded and fragmented: a roughly $1.8 trillion global apparel market, with secondhand racing toward $367 billion by 2029 and growing about 14% a year. Nobody lets you search all of it by what actually fits you.
Taste is finally a query
Modern language models turn "rockstar chic, secondhand first" into real filters. Plain-language styling is no longer a fantasy. It's a feature you can ship.
The shift
Closet apps organize the past. Couri sources the future.
The wedge
Restyling what you own is a different product than finding what to acquire.
Why us, why this window
The pairing is the moat.
The team that pairs AR body capture with a locality-aware, cited recommender wins this window. Either half alone is a feature; together they are a concierge that knows your body, your taste, and your city, and can prove every result.
Sourcing is the defensible path: feeds first (merchant and affiliate feeds), then direct partnerships, then a compliant crawl. Each step compounds coverage without inventing inventory, and the relationships are hard for a latecomer to rebuild.
in your city
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